Nigger King

Yeah, the title is the name of a shop that sells Hip Hops accessories in Jungli Taiwan. The Chinese for it is Hei (1) Ren (2) Wang (2), and the literal translation is more like black person king. This store wouldn’t last more than 2 minutes in the US (and many other places) regardless of its intention because of its name.



Hip hop, and its associated culture are becoming more and more popular in Taiwan, so there is big market for all these goods, but come on, when does Engrish or Chinglish stop being funny. We all chalk it up to cultural differences yeah? I guess all those T-shirts with spelling errors are funny, even the old lady I saw vending food with a,” Honk if you’re horny” shirt on (no spelling errors on that one, and I am assuming she had no idea what it meant ;) )

Nigger King

Photo taken by Kelley Deon in Jungli, Taiwan

About the Author

Johnny Z

I am a cultural geographer by nature, and now a photographer, videographer, musician, and webmaster.

63 Responses to “ Nigger King ”

  1. That’s too bad they had to make such a huge mistake….

  2. I thought Negro meant B L A C K in other languages, not nigger.

  3. Likely it was a bad translation, or just a poorly thought marketing strategy. They ended up changing the name. .. To Niggar King! Like Dave Chappelle’s the Niggar Family Skit…

  4. I think the expression was picked up directly from US rap “music” due to its constant repetition (along with all kinds of other vile, degrading, barbaric language and content).

  5. the way burger king is a place for people who want hamburgers nigger king is a place where people can buy niggers

  6. Xythrax, you are an idiot.

  7. mild seven, I agree.

  8. This is pure comedy gold.
    WOnder if people whould pi$$ and moan if there was a shop called honkey world or cracker king?

    Methinks not.
    Upity Niggers have their own store and still arent’ satisfied ;)

  9. Another terrible comment….

    I wonder if WordPress can make an IQ filter so I won’t have to read comments by profoundly retarded people.

  10. I wonder how bad the inside of that place must smell….probably like malt liquor and menthol cigarettes. How does a place like that thrive if all them darkies are constantly stealing everything…no profits.

  11. IQ meter is barely registering for you. I think you are brain dead…

  12. not brain dead, just have a sense of humor. people like you are the reason that there are so many rules for everything, because you cant take a joke. its a friggin stereo type, just like white people like cheese sandwaiches, smell like bologna and drink Coors. and mexicans are called border-jumping burrito-eating lawn-mowing wetbacks..and lets not forget the camel jockeys, dot busters, sand fleas, rice eaters, and wagon-burning horse thieves…did I forget anyone?…laugh it off and get over it

  13. Just keep in mind that when you write something like that in a place you haven’t been before, noone knows that you are joking. I am inclined to believe the worst (and judging by some of the other comments here I think I am justified). I am all for joking around, but you definitely need to have the pulse of your crowd in check.

  14. Well I would apologize if I felt I offended anyone here, but it seems to me that you are only interested in what YOU have to say. The comments of others dont matter to you. I didnt invent or think up the jokes, I simply quoted others and repeated them here. If you were a joking type of person, you would not have said anything else. Quit acting so high and mighty and get over it. I dont even think that any of the others who have left comments here have come back to read anything else.

  15. Do I smell a flame war starting here?

    Mild Seven, you must not like this kind of humor.

    DaBears, you came off as a racist, and then as someone that wants to disregard others feelings about these insults. I didn’t even know you were joking

  16. Tron,
    I will admit that my humor is a bit dry and it is sometimes difficult to understand me. I didnt mean to offend anyone and I will offer a personal apology to anyone who feels they need one (except Mild Seven) ha ha. I dont know where you all are at, but here in the USA, people have gotten entirely too sensitive about EVERYTHING. 200 years of freedom and now people complain that the Pledge of Allegiance shouldn’t contain the word “GOD” and neither should our money. Thats just one of my rants. Our independence is what sets us apart from everywhere else. Someone has to agree with me.

    …I didnt mention anything about Jews in my previous comment, but just to let you know, I am Mexican and yes I CAN laugh at myself.

  17. I haven’t been in America for about 7 years, so I don’t know how things are as of today. I definitely am uptight about using statements like that, probably because they are offensive. I’ve had friends though that have softened my stance on the issue a bit, ie not being racist and using terminology like that, but it doesn’t feel natural to me, and since I grew up with people that would routinely throw around racist terms, I feel it is best to not say them. I wasn’t offended Da Bears, but I do want to try and make sure people know this site isn’t racist. You wouldn’t believe how many people can see that photo on any given day. It is the top photo if you search for “nigger” in Google images.

  18. Yeah, thats how I found it too, on Google. I also did a search a while back on Ebay for the term “nigger” and all different items came up. I can certainly understand you not being comfortable with racist terms as I too have some friends who feel the same way, however they understand that I am only in it for the laugh and they realize that I am not a racist or supremist. I make fun of EVERYTHING & EVERYONE.
    Come on Mild Seven, blacks smelling of malt liquor and menthols? Thats damn funny…I’m still laughing about it….what is your kind of humor?

  19. It’s hard to characterize what kind of have I have, but I definitely keep it loose most of the time. Sarcasm was a big piece of it back in the day. My humor has changed a bit being in Taiwan for so long too. A lot of sarcasm goes unnoticed out here so I have changed a bit in that regard….

  20. This is some bullshit.

    They acutally didn’t know what the fuck it meant.

    As for you racist I am not going to say.

    But I will say these don’t pick up these habits from your parents.

  21. i am black and i find it rather funny

  22. They have been selling “Darkie Toothpaste” in Taiwan for about 40 years now. The old billboards used to show an Al Jolson kind of guy with big white teeth.

  23. wow, spectacularly mundane — truly insipid on all fronts. vapid responses abound, esp. roaman and sweetyd. c’mon ,xythax is funny as hell. this “mistake” is so commen throughout the non USA world as to be pedestrian in this day and age. anyone who would be offended by this should definitely either a: personally go to taichong and educate these poor slobs or b: poke your own eyes out with a hot fork.
    carl’s jr. does have a double cheese carl on the menu — tastes like chicken! (cannibals of the world unite! eat your friends and save the enviroment!)

  24. Something like this seems more like a reflection on North American culture more than Taiwanese culture.
    I say that because I have a friend from here who one day asked me if back people all sold drugs and killed people and were in gongs. I said “no, of course not. Why would you think that?” She said that because her only information about black people was from American TV and cinema, in which the vast majority of blacks are portrayed that way. Rarely was there any information to the contrary.

    I’m willing to accept “Niggar King” as an innocent faux-pas — in North American eyes — and to lay the blame squarely on the shoulders of the North American media, who in many other ways are feeding out almost nothing but negative messages.

  25. i wonder if anyone is smart enough to realize that nigger is a bit worse than “honkey” or “wet baCK” because it actually has a ton of history behind it instead of being something someone just made up like “cracker.”

  26. America is way too stupid to see that.
    So my guess racism will end in about another 200 to 500 years.

  27. After living in Asia and being gone from the States for eight years now I guess I get a different read on this subject.
    It’s like when a well educated Asian girl asked a customer at a store where in Africa he was from; the man of course speaking with a British accent who replyed “I have always lived in London”. It’s just the reality of not being directly exposed to such a wide variety of cultures as in the States, hormoniously or not. At a time when an Afro-American nominee for the Demacratic Party is well on his way to becoming the President and Leader of the Free World I don’t think it will take 200-500 years to end racism, it will always be there to some degree.
    http://dorknation.wordpress.com/2008/04/15/uppity-nigger-syndrome/

  28. Nigger?

  29. Im black and I think this is friggin hilarious

  30. lol all they need is a little food bar serving fried chicken, watermelons and kool aid.

  31. The people of Taiwan don’t use that word in hatred. They simply think its a cool word which is used a lot by black people in movies. To them that word is associated with hip hop and they do not use it in a way that degrades African Americans. Many Taiwanese does not know the origin of the word, afterall that word is commonly used in everyday life in North America.

  32. im black and i find it rather funny

  33. Goodbye fried rice! Hello fried chicken!

  34. lawdy i sho do loves fried chicken an dat der watymelon

  35. I am a black American in Taiwan, but I am not offended by the name of the store. I know it is just marketing driven at young people and an attempt at being ‘cool’. Black Americans can’t complain when other people use that word especially when we have self-described ‘intellectual’ entertainers like Kanye West and other black bozos using that and similar words for personal gain.

    If I were to attack anyone, it would be my own group first. They are the ones breeding this crap. In fact, I will forward a copy of that pic to good ol’ Kanye and thank him for his contribution to the export of black culture.

  36. Seeing that word is not nearly as offensive as seeing how white American English teachers perpetuate the Taiwanese beliefs that White-skinned and blue-eyed people with North American accents are the most qualified to teach in Taiwanese schools.

    While many white Americans in Taiwan are very nice people, there is a segment who seek to profit from Taiwanese racism or misconceptions. At the same time, these bastards talk a lot of nonsense about their liberal American values. Even many, with whom I share beers and fun times are nothing more than blatant hypocrites.

  37. But WHY are hip hop and such so popular in places where they bear absolutely no relevant cultural significance!? Why, why, why!?! Why do they CARE what a small denomination of annoying American youths get up to!?

  38. That’s a pretty funny name for a store.

  39. You know I just think the whole thing with this is completely (to put it simply) gay. I’ve been reading comments and you know what I just think that people who are not exposed to a certain cultures properly (in this case black culture) they may misinterpret things. People use nigga so bloody much these days, that obviously people are going to get confused. This why I say to my friends ’stop using the word nigga or nigger’ because in a way your just insulting yourself. I use the word at times and thats because people around me say it so much (obviously black people I am black by the way)but i do to try to refrain myself from saying it.

  40. Monique, did you just use a homosexual epithet to defend the use of a racial epithet?

  41. To be honist i can see why people would get upset the word nigger not negro is what they used to call the black slaves its like being called a slarve if your polish its rude. but also i see the other point they probally dont mean no offence by it just a way of standing out. All people that are racist are insecure and people that take this the wrong way should stop being pissed off lifes to short. Also befor people ask no im not black im a white male from uk

  42. I have to admit. that is the most hilarious thing I have ever seen. you all can complain as much as you like, but “nigger world” is a perfect name for it.
    you can get offended, but in the end, rappers call themselves niggers and the word “nigger” has changed to “word black people call each other” instead of “LOL NIGGER GIVE ME MORE TEA!”

    y’all been trolled.

  43. friedchickenwatermelonstinkrapcrackhoes WHO. CARES.

  44. Isn’t seslling hiphop articles in a town named JUNGL(e)i also considered racist?

    -Send from my AfricanAmericanBerry!

  45. That’s pretty funny. If you knew how to pronounce it in Chinese you wouldn’t be saying that but if you didn’t know and just saw the letters.. haha

  46. i love stupid people!!

  47. LOLNIGGURZ11,
    you are the worst troll ever.
    the rappers have been throwing the word around so much in their songs, the people of other cultures believe it is an acceptable word.

  48. did the store sell famous star caps?

  49. I never actually went into the store. I should have though damn…

  50. When I first this store, I thought this was hilarious. I’m not black, so if this offends anyone, I apologize. If you spend some time here in Taiwan, then you will see that this type of ‘marketing’ happens all the time. They don’t mean to offend, it’s just that they are not socially and culturally educated enough to know that what they do may or may not offend some people. They honk at pedestrians, blatantly cut lines at the 7-11, and tell you to your face that you look horrible or too fat not because they are mean and egotistical. It is because they don’t know how to be social by considering others. Socially educated people know not to do or say things that may offend people, even though the same thought still goes their brain. We all want to honk the old lady pushing a cart across the road, but most of us don’t. Here in Taiwan, you can see taxi’s honking at school children to run faster so they can get to their destination quicker.

    I have bumped in to another one of these “marketing” ploys here in Taiwan. Check out http://www.ah-taiwan.com/pages/oit.php/only+in+taiwan:
    It talks about a recent school that just opened. Have a look, it’s just as funny (or offending)!!!

  51. mild seven is obviously a nigger. lulz.

  52. He used to be but he isn’t anymore. He’s been Michael Jacksonified.

  53. Its quite a weird name for a shop. I saw one shop in Danshuei called “Condom World”(a shop that sells jewellry).

  54. WPWW
    1488
    now thats racist and yes i am a racist i dont hide that.
    death to the nigger skum

  55. I see you are all stupid! LOL Bottom line it’s racist… Just shows how blacks can make people feel inferior…

  56. To all you who think niggers are just like humans, here is some food for thought: No country run by negros is successful. Africans still live in mud huts like they did 5000 years ago. Prisons are full of negros. Even nations that were once civilized by the English, Dutch, French and Spanish who have become independent are horrible places to live…Haiti, Jamaica, etc.
    Keep thinking that negros are like whites just remember that in South Africa a woman has a greater chance of being raped than learning how to read.

  57. I’ve been to taiwan before. I remember seeing a store called “KKK.” I think it was a clothing store as well. Hilarious store names in Taiwan.

  58. Do they sell Watermelon?

  59. NIGGER!!!

  60. Should be named Obama King, in honor of the nigger muslim in the usa

  61. Nigger King…Where niggers can have it their way!

  62. i wonder if theres any grape soda there

  63. haonk if your horny ok “honk”

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